Brian Vetter, 32, is the COO and in charge of all business development and retail relationships for Tessemae’s All Natural. Recruited by his older brother to join the company 7 years ago, it was on his shoulders that the product has gone from a local success story to a national sensation.

Brian gives us the roadmap for promoting contagious passion that drives all great teams and organizations. He tells us how his “grinder” method is what stems all of his success to date.

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